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The news, Tips and Trucos; of Hosting, Technology, CATHEDRAL and Design Web
To determine Time of Breaks from .htaccess
16 Jun
Example of Tool Page Speed de Google
We know the importance that gives to Google to the optimization of the pages Web so that these are fast at the time of the load in the explorer of the user visits who them. In fact in the same Webmaster Tools (Tools for Web Masters) of Google already a section exists shows that us as it describes the speed as our site, and it provides a called tool to us “Page Speed� that works with Firebug for Firefox, with which we can run a diagnosis of the speed of load of any Web site, most important of this tool it is that it says to us in what points we are failing and it provides a qualification to us from 1 to 100 where 100 are a page optimized in their totality and 1 one nothing optimized, I advise to them that they do not strive much in obtaining a qualification of 100 since nor to the same has it Google in its site, but is recommendable to look for a qualification superior 80.
The variables are many that must take into account to obtain a high qualification between that they emphasize, the optimization in the weight of the images, the integration of the CSS and archives Java Script, and the compression gzip for our site, this to mention some since the list of points is something extensive that considers east diagnosis.
In this article we are going to share a form to optimize our Web in one of the diagnosis points that talk about to determine the time of breaks for the images, CSS and Java Script, fixing an expiration of breaks of 1 week as it recommends the tool “Page Speed� in the point of diagnosis “Leverage to browser caching�
This is solved placing the following lines in the file .htaccess
ExpiresActive On
ExpiresByType image/ICO A15552000
ExpiresByType image/GIF A31556926
ExpiresByType image/png A31556926
ExpiresByType image/jpg A31556926
ExpiresByType image/JPEG A31556926
ExpiresByType text/A31556926 Javascript
ExpiresByType text/css A31556926
<FilesMatch “\. (ICO|pdf|flv|jpg|JPEG|png|GIF|js|css|swf) $� >
Header Seth Break-Control “max-age=31556926, public�
After placing these lines in .htaccess of your site you will be able to review again in the tool of diagnosis of speed “Page Speed� and would notice that the point “Leverage to browser caching will mark� like approved marking it in green color.
I hope that it is to them of aid and as always we waited for its commentaries.
Resources
- Firebug: https://addons.mozilla.org/es-ES/firefox/addon/1843/
- Page Speed: http://code.google.com/intl/es-MX/speed/page-speed/
- Webmaster Tools (Tools for Web Masters) of Google: http://www.google.com/webmasters/tools?hl=es
NoFollow label, what is and how it affects the PageRank
7 Jun
Every time they are more designers and proprietors of Web sites that knows the importance of securing incoming connections his
- NoFollow
page to obtain a better positioning in the motors search in Internet, is for that reason that for years has increased the practice of Spam through commentaries in the Blogs and Foros, where they among others place commentaries without sense or phrases like “Very good Post� or “Thanks�. The objective of this practical one is that when placing the commentary, the majority of the Blogs has the option to place the direction of the page reference Web of places that it, obtaining therefore so appraised connection to obtain a PageRank major.
What is the NoFollow label?
As a result of previous, the Motors search, Google, it especially recommended the use of this label in the 2005 that is placed in code HTML to indicate to the motor search that the transference of PageRank does not follow that connection avoiding therefore.
He is natural for the motors search make recommendations of this type since its main objective is that the users of their motor search find excellent information about the subject who are in that they are interested, and this practice of Spam to his to seem has the objective to abuse the algorithm on which its system is based throwing results without excellent content to the first places, falling the efficiency of the results search and the preference of the user by its system.
Here some examples of the use of this label:
- It connects DoFollow
- It connects NoFollow
<a href=� http://www.ejemplo.com/� >Enlace DoFollow</a>
<a href=� http://www.ejemplo.com/� rel=� nofollow� >Enlace NoFollow</a>
NoFollow a controversial subject
From the recommendation of Google to use this label, specialists related to the world CATHEDRAL have expressed their rejection to this measurement, because they argue that the result has not been the wished one, that is to say that this type of Spam has not been restrained and that continuous in increase. Also she argues herself that the majority of systems blog has the moderation characteristic where the administrator of the Blog or Foro can reject the commentaries that consider like Spam.
Also she discusses herself about the abuse of this resource where the one stops many administrators Web that makes reference to the content of its site with a connection of NoFollow type is equivalent a slap to its work. What we can assure is that this referring discussion to be to favor or against the increasing use of this resource will follow for a long time.
Use of the NoFollow label of internal way.
After all along since it appeared east resource, it has been observed that the administrators or developers Web have made use of this label like internal control of flow of PageRank within a same site. Placing the NoFollow label to the connections that derive in pages that are not so important in the site, or that do not interest to them that they obtain a better positioning, and leaving the DoFollow characteristic to the connections that interests to them to position like the main page or Index, for example, avoiding so the PageRank is distributed of internal way reinforcing the PageRank of the pages within the site most important.
Conclusions: Etiqueta NoFollow arises from the necessity of the motors search to restrain the Spam of connections placed in sites like Forums or Blogs, this label says to him to the motor search that does not follow that connection and that does not transfer PageRank to him. Many are against this practice but more and more it is adopted. A use of the NoFollow label is the one of internal control of the flow of PageRank, more and more used, although Google already has expressed that does not recommend the use of the label like technical CATHEDRAL in the internal structure of a site.
For you consideration: A paranoia in the administrators exists Web with respect to the use of the NoFollow label, they use since it in any external liaison whom they have of his site, based on the idea that they will lose PageRank they will pass since it to the connected site, nevertheless many Blogs of specialists CATHEDRAL expose that this theory is false and that the PageRank is not lost to connect of Dofollow way an external Web. If accounts with experiences or opinions with respect to this theory we will be thankful for your commentaries and ideas, the important thing is to share the knowledge.
It is recommended To read:
What is PageRank?
Table of PageRank, what so many connections and of what quality I need, to obtain what PageRank?
References:
Official Blog of Google, DesarrolloWeb.com, ChicaSEO.com
Table of number of connections to determine the PageRank
7 Jun
Making reference to a previous article where it explained in broad strokes what was the PageRank, we have found a table in SeoFacil that it exemplifies better as the PageRank of a page is determined based on I number of connections that aim at her and in addition the influence that has the PageRank that owns the page del that is received the connection.
Also importance explains us that it has the one them subjects of two pages, as much from that it receives like that it emits the connection, are related.
Here the table that exemplifies the indicated above thing, this table is approximate and it does not value the relation of thematic.
Table of PageRank2
In agreement with the democratic theory of the PageRank where each connection is a vote we can observe that all the votes are not worth the same, if not that on the contrary receiving a connection of a popular page much more has value for effects of valuation of PageRank that one that is not it.
Besides this many CATHEDRAL they agree in which also Google values the thematic one of the page that emits the connection with respect to it receives which it and that gives value much more to a connection where thematic del that it emits the connection is related to thematic del receives that it.
Conclusions: The PageRank is moderate on the basis of the incoming connections that our page has, but besides that, these connections will have more value if it receives them to the page from a site with a high PageRank and that it has a thematic similar in his content to ours.
References:
SeoFacil.net http://www.seofacil.net/tabla-links-necesarios-para-un-determinado-page-rank
It is recommended to also read: What is the PageRank?
The title of the pages, this way begins the work CATHEDRAL
3 Jun
It is the most important factor for the positioning Web in finders, this one sample of outstanding way in the results search Google, Yahoo or Bing, also is the reference text when our site is added to the list of favorites of a visitor.
What is the title of the page Web and where it is?
The title of each page Web is within code HTML specifically between the labels <TITLE> and is part of the basic structure of any page Web.
Example: <title> Title of pagina</title>.
So that it is clear, the title that contains the pages Web of our site is the most important point that we must consider if our Web site is wanted that this good positioned in the motors search of Internet.
Title of the pages Web in Google
What I must write in the title of a page?
Each page that conforms your site must contain in the title a brief description of the information contained in her.
It is important that you take into account that the text that you place in the title will be used by the motors search to index your site, thus is necessary that you include in him the key word that you consider that the users will look for at the time of wanting to find information that your page contains.
Both errors more common in the use of the title of painas Web.
- To place the same title for all the Web.Este pages is the most common error, you must review that in your Web site it does not contain pages with the duplicated title since it is punished by the motors search at the time of indexing it. This type of we can find it error in pages that use marks or that are done completely in a single file of flash, this is the reason not to make your site with these methods.
- To use titles that only contain the name of the business, the direction of the page Web, or phrases like “Beginning�, “Contáctanos�, “Mission�, etc. The reason is that if we used these titles, the finders took into account our pages for the searches related to them, who are texts that do not contain any relevance with respect to the content and which they do not differentiate from explicit way our content with respect to the other results in a search.
Example: We suppose that we have an ironworks and that this is called “Ironworks Ramirez�, if we placed this text in our title, surely when somebody looks for in Google or any other seeking “Ironworks Ramirez� our page is first. Nevertheless for commercial effects serious more recommendable than if our Ironworks is in Monterrey, our title is something like this “Ironworks in Monterrey 24 hrs. �, this way the people who are interested in finding an ironworks in this city will be able to find your Web site, apart from which in this case we included a text hook that invites the users to follow our league among all the other results in the finder.
What is the PageRank, a concept that you must know
27 May
If you are designer Web or simply just you contracted your hosting with us and you wish to know a little about how positioning your page Web in the finders and specific in Google it perhaps interests to you to know about the PageRank concept since it is vitally important if you wish that your site begins to gain positions in the motors search.
What is PageRank?
It is a registered tradename by Google that makes reference to the patent of an algorithm whose objective is to assign of numerical way the relevance of a page Web by the motor search. This numerical reference is assigned mainly to wing amount and quality of connections that a page receives Web of others.
It defines it to Wikipedia as a democratic way that Google uses to determine the importance and trustworthiness of a Web site. That is to say, “Google interprets a connection of a page To a a page B as a vote, of the page To, for page B. But Google it watches beyond the volume of votes, or connections that a page receives; also it analyzes the page that emits the vote. The votes emitted by the considered pages “important�, that is to say with an elevated PageRank, are worth more, and help to do to other “important� pages. Therefore, the PageRank of a page reflects the importance of the same in Internet.�
How I can know the PageRank of My Page?
Many sites exist that offer the consultation of the PageRank of your Web site, this is one of them but surely you will be able to find but consulting in any motor search.
http://www.prchecker.info/check_page_rank.php
How I can know whatever and as sites connect page?
The majority of the motors search throws the result of the sites that are connecting to you consulting directly in them with the syntax “Link� more “: � plus the name of the site, example [Link: www.phphostingreview.com].
In the case of Yahoo it will show all the sites that its robot has detected that they connect to your site, nevertheless in the case of Google will only show an extract of them, to be able to see the complete list you must do it through his application “Webmaster Tools� where once validated the property of you site will be able to see the sites that has detected they connect to your Web.
How many connections are equivalent to what PageRank?
We have found table that illustrates approximate of whichever connections need to determine PageRank, although this varies, since also you are important to determine the PageRank of site to know the PageRank the sites that connect to you, of which we will speak in the following article.
Table of PageRank relation
Algorithm of PageRank
The initial algorithm of PageRank can be found in the original document where their creators presented/displayed the prototype of Google “The Anatomy of to Large-Scale Hypertextual Web Search Engine�.
Algorithm of PageRank
Where:
•   PR (A) is the PageRank of page A.
•   d is a damping factor that has a value between 0 and 1.
•   PR (i) are the values of PageRank that have each one of the pages i that connect to A.
•   C (i) is the total number of salient connections of page i (are or not towards A).
Some experts assure that the value of variable d usually is 0,85. He represents the probability that a navigator continues pressing links when sailing by Internet instead of to write a URL directly in the bar of directions or to press one of his markers and is a value established by Google. Therefore, the probability that the user stops directly pressing links and navegue to another random Web is 1-d. The introduction of the factor of damping in the formula reduces something of weight to all the pages of Internet and obtains that the pages that do not have connections to no other page do not leave especially beneficiaries. If a user lands in a page without connections, which will do will be to sail randomly to any other page, which is equivalent to supposition that a page without salient connections has connections to all the pages of Internet.
Conclusion: An important part of the positioning in the motors search we can define it like a popularity contest, between but sites make reference and are tie to our Web site, better positioning we will have.
Then, we hoped that this information is to them of utility and waited for its commentaries.
